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Rivet officially launched this morning! 🥳
We're so excited to share our platform with everyone now that we've moved out of beta testing. Our goal is to allow all creators to form deep and meaningful relationships with their fans by using Rivet.
Get started today for free by creating an account at RivetApp.co/register
We've also recently created a Product Hunt page. Check it out and give it an upvote!
Read TREMG's latest article by Madison Murray about Rivet!
Read the article here: https://tremg.info/2021/08/06/the-mit-approved-rivet-app-provides-expert-tools-for-creators-in-the-digital-age/
Ahead of our August 6th launch, Rivet was featured in Platform and Stream. The daily newsletter focuses on music streaming and other related innovations, news, and stories.
Check out the article here: https://medium.com/platform-stream/rivet-the-mit-creator-economy-startup-to-debut-august-6-6baca8e0bc43
As a content creator, whether it be music, youtube, or social media, growing a strong fanbase is a key aspect to a brand’s success. “Brand” is what you want your audience to feel from watching, reading, or listening to your content. “Brand” makes your content unique. “Brand” gives a reason for someone to consume your service. “Brand” is ultimately going to draw a fanbase around whatever you’re creating.
Once you’ve developed a fanbase around your brand, it is important to retain and strengthen this relationship. No matter the industry, many others are grinding projects similar to you; a fan can only consume so much content, so give them a reason to use their precious time on you. Below are three ways to help solidify and eventually expand your fanbase.
Tips for Strengthening and Expanding a Fanbase
Uploading content consistently is crucial for retaining the attention of your fans. When people know release dates, they can build up expectations. Expectations lead to hype, and hype will keep fans coming back for more.
Tight Inner Circle
Giving back to your most loyal fans is key. Superfans, which characterize this group of followers, is an artist's most valuable asset. Superfans will promote content through social media and word of mouth and buy exclusive content to support you and your brand. It is very important to give these fans the respect they deserve, whether that be personal interactions or exclusives. This will incentivize them to continue their loyal support and consistent promotion.
Promote, Promote, and Promote some more
Reach out to anyone and anything willing to share your content. All your friends should be posting on social media about your next project. Every local venue and radio station should know your willingness to perform. Post on multiple online forums, casting the widest net possible. Promotion is key, and no such thing as bad publicity.
Writer’s block is no laughing matter; many people have been stuck with the inability to continue writing or begin writing a new piece. Whether writing an essay for school, working on a new book release, or simply uploading a blog post, writer’s block is a universal condition that many can resonate with. Although the diagnosis itself is clear, the causes of block remain disputed. Psychologists have categorized the causes of writer’s block into four broad categories: extreme self-criticism, fear of inadequacy in relation to peers, external distractions (family issue, moving homes, etc), or internal distractions (lack of creativity, etc).
The name “writer’s block” does injustice to all content creators who are generating new ideas. Musicians, movie directors, painters, and many more all hit walls when searching for new ideas. A more proper name, and one that will be used through this post, is “creative block.” In the tips below, there are strategies provided for all artists suffering blocks no matter the industry.
How to Overcome Writer’s (Creative) Block
Remember why you started
During a period of creative block, it is easy to lose focus on why you started the project. Reflect back on the reason you began your work, and be reminded of the freshness and hopefulness you felt when starting. It helps to write this down on a piece of paper and constantly reiterate your motives. This puts the creative hiatus in the perspective of feeling much smaller and insignificant in comparison to your main goals.
Develop a routine
Find a consistent time across a consistent period (whether daily or weekly) to sit down and work on your project. This will ingrain a habit of working on creative flow and ensure that creative block, when faced, is dealt with daily.
Stop caring about perfection: write freely and imperfectly
Write anything and everything that comes to mind. Picture this as unclogging the drain which is your brain; putting all this “waste” on the page, music sheet, or script can help clear your thoughts and trigger some creative ideas. The less grammar you focus on, the less stressed you will feel and the more ideas will flow.
Do anything but write
Everyone needs a break. Go on a walk, take a shower, eat some food, or watch a show. Taking your mind off the pressure of writing and focusing on a mindless activity will allow your creative brain to act freely. Sometimes our best ideas come naturally while daydreaming; this is not only extremely effective but much less stressful.
The harshest critic is yourself
Your inner critic should be heard and respected, yet never should it impede the effectiveness of your work. When self-criticism crosses the line from being advantageous to being detrimental, it is time to reflect on your insecurities and take a break, as stated above. It is natural for creators to be extremely hard on themselves and to think most of their content is “bad”; it is important to remember that people will love your work, as any project that takes time and effort is worth praise.
Keeping track of your busy schedule is important to staying organized and focused on specific tasks at a time. There is often so much going on at once on any given day that it is easy to get behind schedule or off task. Below are 8 tips to help you mange your busy schedule.
Keep track of everything in one place
Whether you use a physical planner or the calendar on your phone, it is important to keep track of everything In the same place. When you have meetings and events and other plans written in multiple locations it is easy to forget about something. Keeping track of your schedule using an online calendar is a great option because then you can look at it from anywhere you go. A planner is also a good option since it can travel with you - easily throw it into your purse or briefcase and it can travel with you.
Use different colors to signify different things in your calendar. This allows you to easily see everything going on in a particular day at a quick glance and figure out what your priorities at that moment need to be. One color for meeting, one color for work projects, one for fun events, one for family, etc.
Follow Your Schedule
Keeping your calendar organized and accurate only works if you follow it. Make sure to write down all of your meetings and activities, so that you have an accurate depiction of what needs to happen in a given day. If something is not written down it is easy to forget about it or double book yourself.
Create a Routine
Block times off for specific activities and stick to your schedule. Create various blocks into your daily schedule and complete the designated tasks during their designated time. If you have to meet with your team every week, schedule those meetings for the same day and time every week. Don’t forget to schedule time for things like replying to emails or phone calls into your calendar so that you don’t fall behind. It is also important to work free time each day into your calendar so you don’t have to do anything besides relax. This can help prevent burn out and will give your brain some time to relax and refresh so that it will be ready to focus on the next task efficiently.
Keep One Day Free Each Week
Keeping one day every week free from meetings and other obligations will allow you to catch up on any work you might have fallen behind on. Planning your schedule like this can allow you extra time to work on long term projects, knock off items from your to do list, and power through paperwork without having to stop to hop on a phone call or go to a meeting.
Plan Meetings Smartly
When scheduling and planning meetings, create an agenda and keep things on track. This means starting the meeting at the correct time - any late comers will be able to catch up when they arrive - and keeping the meeting on focus. Before scheduling a meetings think if it really requires meeting face to face or if the issue could be solved by email or a phone call. For in person and video meetings, schedule the meeting for just as long as it needs to be not longer. 30 minutes should be effective for most meetings.
Combine Similar Tasks
Combine similar tasks into the same block of time. For example, if you have to write three blog posts, write them all in the same block of time instead of completing different tasks in between them. This helps to prevent multi-tasking and allows you to better focus on a single task at a time instead of switching between multiple tasks at once.
Review Your Schedule
At the end of each week review your schedule for the coming week. This will allow you to plan accordingly and make sure that you have everything done that needs to be done on time. No one likes having to spend their weekend completing last minute work or scrambling on Monday morning to complete a task they forgot about.
Happy Pride Month!
To celebrate Pride 2021, we’re going to take a look at 21 LGBTQ+ Musicians or bands that have had a lasting effect on the music industry and society as a whole. There are countless people who have had an impact and countless more that will continue to have impact in the future.
Sylvester was a popular disco, blues, and soul singer-songwriter who was known for his flamboyant and androgynous appearance. Popular throughout the 1970s and 80s, Sylvester became known as the Queen of Disco. His most famous album, the critically acclaimed Step II, came out in 1978 and had multiple songs that became hits in the US and Europe. Prior to his commercial success, Sylvester briefly performed with the Disquotays, and the avant-guard drag trope the Cockettes. When Sylvester died from AIDS complications in 1988, he left all future royalties from his works to various San Fransisco based HIV/AIDS charities.
2) Lesley Gore
Lesley Gore was an American singer, songwriter, actress, and activist. She rose to fame in the 1960s with feminist songs like “It’s My Party”, “Judy’s Turn to Cry”, and “You Don’t Own Me”. She became an icon for, and the voice of, teenage girls across the country. Along side her brother Micheal, Gore composed songs for the 1980 film Fame and was nominated for an Academy Award for her work. Throughout the 2000s, Gore hosted various episodes of the PBS tv show In The Life, which focused on various LGBTQ issues. Gore, who came out in her twenties, was vocal about the homophobia rampant throughout the music industry.
3) Freddie Mercury
Known for his flamboyant stage persona and vocal range, Freddie Mercury is widely regarded as one of the greatest singers in the history of rock music. Mercury was the frontman for the rock band Queen, and released 15 studio albums and toured the world with them. One of the band’s most famous performances was at the 1985 Live Aid concert. When Mercury passed away in 1991 due to complications from AIDS, it marked an important event in the history of the disease. The remaining members of Queen established The Mercury Phoenix Trust and organized a tribute concert to celebrate the life of Mercury and raise money for AIDS research. Mercury has been posthumously inducted to the Rock and Roll Hall of Fame (along side Queen) and the Songwriters Hall of Fame. Mercury continues to be a global icon who inspires and influences many.
4) Lady Gaga
Singer, songwriter, and actress Lady Gaga has reached critically acclaimed success and become known world wide as a gay icon. Throughout her esteemed career she has won countless awards including an Oscar and multiple Grammys. Gaga has always been a vocal activist, focusing on mental health and LGBTQ+ rights. In 2012 she founded the nonprofit Born This Way Foundation which aims to empower youth and improve mental health. Gaga has been open about her bisexuality throughout her career and resents those who try to erase her identity or call it a lie.
5) Elton John
Sir Elton John is an English singer, songwriter, pianist, and composer who is one of the best selling musicians of all time, creating 30 studio albums throughout his career. John has been involved in the fight against AIDS since the 1980s, establishing the Elton John AIDS Foundation in the 1990s. John has been vocal about LGBTQ+ rights around the globe. He has been with his husband David Furnish since 1993, forming a civil partnership the day the Civil Partnership Act went into effect in 2005. The couple got married in 2014 when same-sex marriage was legalized in the UK.
6) David Bowie
A leading figure in the music industry, English singer-songwriter David Bowie is considered to be one of the most influential musicians of the 20th century. Bowie created his flamboyant and androgynous alter ego Ziggy Stardust in 1972 after the popularity of his single “Starman”. His album The Rise and Fall of Ziggy Stardust and the Spiders from Mars has been called one of the most important albums in the glam rock genre and one of the greatest albums of all time.
Jobriath was the first openly gay rock musician to be signed to a major record label. He was also one of the first internationally famous musicians to die of AIDS in 1983. His 1973 debut album, Jobriath, received mostly positive reviews from critics noting his talent. Jobriath was always open about his sexuality, declaring himself “rock’s truest fairy” which did little to encourage audience support. Soon the crowds turned on him and he seemingly vanished, a cautionary tale about the music hype machine. Later his music and story would become an influence to future generations of musicians.
8) Ma Rainey
Dubbed the “Mother of the Blues”, Gertrude ‘Ma’ Rainey was a trailblazer and influential blues singer throughout the 1920s and 30s. Known for her powerful vocals, Rainey influenced generations of blues singers to come. She made over 100 recordings over the course of 5 years which brought her fame beyond the south. Rainey wrote many of her own lyrics, some of which contained references of lesbianism or bisexuality, such as her popular song “Prove It On Me”
9) Billie Joe Armstrong
Billie Joe Armstrong is best known as the lead singer, guitarist, and co-founder of the band Green Day. The punk band has been nominated for 20 Grammys and countless other awards, and was inducted into the Rock and Roll Hall of Fame in 2015. Green Day is one of the bands credited with popularizing mainstream interest in punk rock throughout the 1990s in the United States. The band's music was used to create the 2010 Tony Award Winning musical American Idiot. Armstrong has been open and vocal about his bisexuality since the mid-90s. He's spoken in multiple interviews about using his experience to write songs, particularly noting that their album 1994 Dookie touches on bisexuality a lot.
10) Jackie Shane
Jackie Shane was an American singer-songwriter who found fame in Toronto in the 1960s. A pioneer transgender performer, Shane is best known for her single “Any Other Way”. Her music speaks to many, but especially to the lived experience of African Americans, specifically those who are gender nonconforming. Shane later retired from music, living out the rest of her life in Nashville, TN.
11) Hayley Kiyoko
Hayley Kiyoko is an actress and singer who has been performing since she was young. Kiyoko was a founding member of the girl group The Stunner, and later began a solo career after the band ended. Kiyoko uses her music to help normalize lesbian relationships in a society and music industry that she views as very heteronormative. Her work often highlights her own experiences and various LGBTQ-related issues.
Halsey is a singer and songwriter who first gained attention for self released music over social media and later gained worldwide success. She is known for her distinctive singing voice. Her second album, Hopeless Fountain Kingdom, is a concept album that centers on her bisexuality and bisexual characters. Halsey is also a vocal activist who is involved with suicide prevention awareness, sexual assault victim advocacy, and racial justice protests.
13) Lil Nas X
Lil Nas X has skyrocketed to fame following the release of his single “Old Town Road” in 2019. Nas X was one of the first musicians to come out as gay while they had a song at the top of the charts. Currently working on his debut album, the single “Montero (Call Me by Your Name)” has also become a global sensation.
Third wave feminism is sometimes seen as having grown out of the Riot Grrrl movement. These feminist punk rock bands grew out of an underground movement in the 1990s, primarily in Olympia, Washington and the greater pacific northwest. Sleater-Kinney has been praised as a key part of the American indie-rock scene. Original members Carrie Brownstein and Corin Tucker are both bisexual and their music often spoke of female empowerment and sexuality.
15) Amanda Lepore
Amanda Lepore is a transgender model, singer, and performance artists. Her 2011 debut full length album, I…Amanda Lepore, was full of songs that served as powerful anthems for self-made club kids and other queer children attempting to make it big at nightclubs. Lepore has always been a vocal advocate for Transgender and LGBTQ+ rights.
16) Me’shell Ndegeocello
Me’shell Ndegeocello is an American singer-songwriter who has been credited with helping to spark the neo-soul movement. She has songs that contextualize the harsh realities queer youth, particularly those of color, face in their daily lives. Throughout her career she has released 12 albums, the most recent of which came out in 2018, and been nominated for multiple grammy awards. The proud bisexual has made it a priority to stay authentic to herself and refuses to be put into the boxes the artists so often are forced into.
17) Sam Smith
Singer-songwriter Sam Smith made headlines when they came out during their 2014 Grammy Award acceptance speech and again in 2017 when they came out as genderqueer. In 2019 they were one of the first mainstream celebrities to announce they identified as non-binary and use they/them pronouns. Throughout their career, Smith has won multiple Grammy Awards, Brit Awards, and even an Academy Award. The “Stay With Me” singer has been praised for his songwriting abilities and vocal range.
18) Troye Sivan
Australian singer-songwriter and actor, Troye Sivan first gained attention for his music from his youtube channel. He began posting videos in 2007 and his channel currently has over 7 million subscribers. Sivan publicly came out in a 2013 youtube video which has nearly 9 million views. In 2018 he received a Golden Globe nomination for Best Original Song for “Revelation”, from the film Boy Erased. Sivan feels it is important to feature LGBTQ relationships/characters in his music and music videos because he wishes he was able to see more LGBTQ representation in mainstream media growing up.
19) Jojo Siwa
Jojo Siwa has been a positive role model for kids throughout her career, creating family friendly content online, on TV, and in her music. At 18 years old she has amassed over 12 million subscribers on Youtube and 33 million on TikTok. When she came out as queer in January of 2021, she became one of the few queer influences who’s target demographic is kids.
20) Rob Halford
Rob Halford is a singer-songwriter best known as the lead singer of the heavy metal band Judas Priest. Known as a “Metal God” by fans prompted by his macho stage presence, Halford broke those stereotypes when he came out as gay in 1998. This admission proved vital in reshaping the public perception of heavy metal. Heavy Metal became a place where all headbangers could freely be themselves.
21) Pansy Division
Formed in 1991, Pansy Division is thought of as the first openly gay rock band that features predominantly gay musicians. A mixture of pop punk and power pop, their music focuses on LGBTQ+ issues, sex, and relationships, often presented in a humorous light. The band has released 7 studio albums and was the focus of the 2008 documentary Pansy Division: Life in a Gay Rock Band.
12 Things to Do to Avoid Burnout
Burnout can happen to anyone so it is important to take steps in our everyday lives to help prevent it from happening to ourselves. Burnout is a state of mental and physical exhaustion that comes from continual exposure to stressful situations. These situations can arise from work, home life, or world/community events and occurrences.
This past year with the added stress of a global pandemic, people have been forced to cope with added pressure and stress they wouldn’t normally face. In light of this, it is important to find healthy coping mechanisms to work through the stress we face.
It is vital to know your own breaking point. Avoid taking on too many tasks at once to avoid over extending yourself. Prioritize yourself and your mental health.
Here are a few ways to avoid becoming burnt out:
1) Schedule Free Time
During a busy day or week, time can easily slip away from us. By building free time into your daily schedule you allow yourself time to relax and unwind. This allows you to return to your work feeling recharged and ready to tackle the next task. Even just 30 minutes of free time each day can make all the difference.
2) Work Out
Working out is a phenomenal way to deal with and release pent up stress. You can burn off steam while burning off a few calories. Going for a run, riding a bike, lifting weights - whatever your exercise of choice is, allows you to unplug from the rest of the world for a bit and simply focus on the task you are performing at that moment.
3) Take a Nap
Instead of having a second cup of coffee lay down for 20 minutes and close your eyes. Taking a quick power nap is an excellent way to allow your brain to relax and recharge. When you wake up you’ll be ready to tackle your next task.
4) Change Yor Enviroment
Feeling stuck working in your home office or kitchen all day? Try taking your laptop and working from a new location. While many jobs are still working remotely, consider renting an Airbnb somewhere different for a week or two. Work during the day and explore a new location in the evening. The change in environment can spark your creativity and allow you to bring a fresh energy to the project you’re working on. If travel isn’t a viable option for you, consider local places you could go to work for a few hours to get the creative juices flowing. A cute cafe or your local library could be great options that might just do the trick.
5) Eat a Balanced Diet
Everyone will tell you that eating healthy is a key factor in feeling good, because it’s true! Having a balanced diet is good for both your physical and mental health. Make sure to eat plenty of fruit and veggies so that you feel refreshed and energized.
6) Get Outside
Being cooped up inside all day isn’t good for anyones mental health. Try to get outside for a bit everyday to feel the sunshine on your face. Whether it’s taking your dog for a quick stroll around the block, or just sitting in your backyard for a few minutes, find time each day to soak up some Vitamin D.
7) Find a Hobby
Whether trying something new, like racketball, or returning to an old childhood favorite, like drawing, hobbies are a great way to relax. Finding an activity that you can immerse yourself in for a few hours each week is a great way to recharge. The key to a good hobby is an activity that you enjoy, and one that doesn’t add more stress. If you’re naturally a very competitive person, maybe try to find a solo hobby instead of a group one. If you thrive in social situations and feel your best there, find a group activity you can participate in.
8) Live with Mindfulness
Practicing mindfulness in your daily life can be a useful and therapeutic tool for combating burnout. Whether practicing yoga, meditation, or breathing exercises, find ways to recenter and connect yourself to the current moment. So often we get tied up in what has already happened and what needs to happen next that we forget to ground ourselves in the present moment. Practicing mindfulness can assist with focusing your energy and awareness on the present moment.
9) Get a Good Nights Sleep
Having a regular sleep schedule can allow you to feel reenergized each morning. Pick a bedtime and a wake up time and try to stick to those everyday. This can help to ensure that you get your 8 hours of sleep each night.
10) Prioritize Self Care
Whether it’s having a bubble bath, doing a facemark, or sitting down and reading the next chapter in your book, prioritize making time for yourself. Take time for yourself to do things that make you happy and help you relax. Block out the rest of the world and simply focus on yourself and your wellbeing during your You time.
11) Take a Vacation
Completely removing yourself from a situation can help you eliminate the stress it causes. Taking a vacation is a perfect opportune to remove yourself from a stressful place and find yourself in a relaxing one. Unplug and unwind on the beach, in the mountains, or wherever you want and feel the stress wash away.
12) Ask for Help
Don’t be afraid to ask for help. If you are feeling overwhelmed find someone to talk to about it. Friends and family can be great resources to lean on when feeling stressed. Even if they can’t help with the actual situation that is causing stress, having a family day or a friends day out can help you blow off steam. And remember, there are professionals out there who can help. If you are feeling overwhelmed, consider reaching out to a professional.
Rivet Wins $15,000 Grand Prize from Arts at MIT Competition
Last week Rivet came in first place and won the grand prize at The $15K Creative Arts Competition run by MIT.
The $15K Creative Arts Competition was created in 2013 and invites student teams to submit and develop a sustainable plan for arts based companies. The Creative Arts Competition is supported by the Council for the Arts at MIT. The competition began in October and lasted through the remainder of the academic year. Ten teams advanced through the application phase into the next round and five moved on to the final round. The teams received extensive mentorship and feedback throughout the year as they continued to develop and refine their business plans. For Rivet, that meant refining our value proposition for musicians and creators, thinking through forecasting and budgeting for our next milestones, learning how to experiment for customer acquisition and planning out growth and content strategy.
Following the final pitch session (over Zoom) on May 11th 2021, a panel of five judges awarded the grand prize to Rivet - our online platform that allows artists to easily identify their Superfans, own their relationships with their most loyal supporters, and sell exclusive content and experiences directly to their biggest fans in app.
We thoroughly enjoyed the experience and got targeted and candid tactical and strategic feedback that we were able to implement throughout the program. We definitely were not expecting to win (since this was our first big win) but it was a huge boost for our entire team and we are still overwhelmed.
The whole team gained a lot from the experience. Throughout the semester we received mentorship and feedback from multiple people as they worked to refine and strengthen the proposal, our business plan and final presentation. By the time we were pitching the final proposal to the panel of judges in May, the team was so happy with the way our proposal had evolved from the initial pitch in October and even the pitch critique just the week before. Everyone at Rivet is extremely proud of the hard work and dedication put in and couldn’t be happier about the outcome.
Rivet plans to use the $15,000 grant to continue developing and improving the platform. This money will enable them to help more musicians and artists to connect with their fans, and discover new ways to monetize their audience. Recently Rivet began implementing monetization efforts for the artists directly in app, and this grant will help those efforts expand and continue.
Read more about this years 15K Creative Arts Competition here: http://mitsha.re/Qmrx50ELi52
One of the biggest problems independent artists face today is that online streams don’t translate to real fans. Finding a way to turn listeners into fans is one of the most important tasks musicians must face. How can they be financially successful if they don’t know who their fans are? In addition, once a listener becomes a fan there are varying levels of fandom that they can fall into. Artists work toward turning low engagement fans into high engagement fans as they hope to expand their fanbases.
The easiest way to imagine the different types of fans is to picture a pyramid with your most loyal and devoted fans at the top and potential fans at the bottom. As a fan travels up the pyramid they become more engaged and invested in your music and other content. The top of the pyramid includes your biggest supporters - the Superfans.
It is important to remember that not all fans are the same which means not all fans will react to the same type of marketing and content. Using targeted marketing allows you to reach your fans in an efficient and effective manner. Knowing which fans buy merchandise often or are the first to download your latest song allows you to market to them better. Identifying your top fans, or Superfans, allows you to better engage with, and therefore, market to them. Looking at a Fan Pyramid, generally speaking there are 5 levels.
Superfans - Fans who are actively engaged on all levels. They consistently buy merchandise, attend multiple concerts, purchase/stream your music, and post online about your content. They often talk about your content and play your music for others.
Engaged Fans - Fans who engage with you consistently on social media and listen to your music often, and occasionally purchase merchandise and attend concerts. The level of activity of engaged fans vary.
Casual Fans - Fans who enjoy your music but don’t put any personal effort into engaging with you more than the occasional music stream or like of a social media post. They may purchase merchandise if they really like the design.
Passive Fans - Fans who enjoy your music when it comes on, but don’t put effort into seeking your music out themselves. They are unlikely to purchase concert tickets or merchandise.
Potential Fans - Anyone who is not currently an active fan.
Knowing which fans fit into which category allows you to better cater to your growing fan base. The more you engage with your fans, the more potential they have to move up the pyramid toward Superfan. Your goal should be to create as many Superfans as possible. Catering to your fans wants and needs allows stronger bonds to be formed between fan and artist.
The best way to grow a strong fan base is through acknowledgement. Fans like knowing that the artists they support appreciate their efforts. Using apps like Rivet allow artists to directly engage their fans and offer them access to exclusive content and experiences. The more engaged a fan is the more opportunity they have to gain exclusive perks.
Rivet utilizes a Fan Score model, meaning the higher engagement level the fan is the higher their score is, and the more content they have access to. Alternatively, if a fan doesn’t have a high enough score, they can pay to unlock the content. Artists get to choose the level they place their content at allowing them to have full ownership over their monetization efforts.
Rivet enables artists to monetize their audiences with data driven metrics. Knowing how fans in different geographical locations and age ranges interact with an artist's work can help them focus their marketing strategies. Using fan scores, artists can see exactly who their biggest fans are. Artists can build campaigns directed at their top fans for the greatest return on investment possible. Using this data also allows artists to build marketing campaigns directed at passive or casual fans to turn them into more engaged fans, and even potentially superfans.
The easiest way to turn an engaged fan into a Superfan is to make them feel heard and appreciated. The level of Engaged Fans varies greatly. The more engaged a fan becomes the more likely it is that they will become one of your top fans - one of your superfans.
Being in constant contact with audiences and allowing fans to build personal connections to you and your work is the best way to build a loyal following. Fans who feel connected to and engaged with you and your work will be more willing to introduce your content to their friends, family, neighbors, or even coworkers. As wonderful as social media campaigns can work, there is something to be said for word of mouth advertising. People are more willing to try, or listen to, something new when the recommendation comes from someone they know and trust opposed to from the vast ocean that is the internet.
Besides your own social media campaigns and advertising that you run to promote your work, your Superfans are the best marketing you could ask for. They will consistently post on social media about your work and other content. They will buy and wear your merchandise, which introduces your brand to anyone who happens to see them in that piece of merch. They will encourage their friends to listen to your music, or invite them to attend one of your concerts. Superfans are an artist’s secret weapon.
As a potential fan listens to your music more often and becomes more engaged with your content, they will continue to climb the fan pyramid. Eventually that potential fan can turn into an actively engaged fan or higher.
Remember - anyone has the potential to become a Superfan.